diff --git a/app/Commands/Subscriber/SubscribeSubscriberCommand.php b/app/Commands/Subscriber/SubscribeSubscriberCommand.php
new file mode 100644
index 00000000..d409d18f
--- /dev/null
+++ b/app/Commands/Subscriber/SubscribeSubscriberCommand.php
@@ -0,0 +1,52 @@
+<?php
+
+/*
+ * This file is part of Cachet.
+ *
+ * (c) Alt Three Services Limited
+ *
+ * For the full copyright and license information, please view the LICENSE
+ * file that was distributed with this source code.
+ */
+
+namespace CachetHQ\Cachet\Commands\Subscriber;
+
+class SubscribeSubscriberCommand
+{
+    /**
+     * The subscriber email.
+     *
+     * @var string
+     */
+    public $email;
+
+    /**
+     * The subscriber auto verification.
+     *
+     * @var string
+     */
+    public $verified;
+
+    /**
+     * The validation rules.
+     *
+     * @var array
+     */
+    public $rules = [
+        'email' => 'required|email',
+    ];
+
+    /**
+     * Create a new subscribe subscriber command instance.
+     *
+     * @param string $email
+     * @param bool   $verified
+     *
+     * @return void
+     */
+    public function __construct($email, $verified = false)
+    {
+        $this->email = $email;
+        $this->verified = $verified;
+    }
+}
diff --git a/app/Commands/Subscriber/UnsubscribeSubscriberCommand.php b/app/Commands/Subscriber/UnsubscribeSubscriberCommand.php
new file mode 100644
index 00000000..e49c0ffe
--- /dev/null
+++ b/app/Commands/Subscriber/UnsubscribeSubscriberCommand.php
@@ -0,0 +1,36 @@
+<?php
+
+/*
+ * This file is part of Cachet.
+ *
+ * (c) Alt Three Services Limited
+ *
+ * For the full copyright and license information, please view the LICENSE
+ * file that was distributed with this source code.
+ */
+
+namespace CachetHQ\Cachet\Commands\Subscriber;
+
+use CachetHQ\Cachet\Models\Subscriber;
+
+class UnsubscribeSubscriberCommand
+{
+    /**
+     * The subscriber to unsubscribe.
+     *
+     * @var string
+     */
+    public $subscriber;
+
+    /**
+     * Create a unsubscribe subscriber command instance.
+     *
+     * @param string $subscriber
+     *
+     * @return void
+     */
+    public function __construct(Subscriber $subscriber)
+    {
+        $this->subscriber = $subscriber;
+    }
+}
diff --git a/app/Commands/Subscriber/SubscribeCustomerCommand.php b/app/Commands/Subscriber/VerifySubscriberCommand.php
similarity index 54%
rename from app/Commands/Subscriber/SubscribeCustomerCommand.php
rename to app/Commands/Subscriber/VerifySubscriberCommand.php
index f7051d3d..91bf6414 100644
--- a/app/Commands/Subscriber/SubscribeCustomerCommand.php
+++ b/app/Commands/Subscriber/VerifySubscriberCommand.php
@@ -11,24 +11,26 @@
 
 namespace CachetHQ\Cachet\Commands\Subscriber;
 
-class SubscribeCustomerCommand
+use CachetHQ\Cachet\Models\Subscriber;
+
+class VerifySubscriberCommand
 {
     /**
-     * The customer email.
+     * The subscriber to verify.
      *
      * @var string
      */
-    public $email;
+    public $subscriber;
 
     /**
-     * Create a new subscribe customer command instance.
+     * Create a verify subscriber command instance.
      *
-     * @param string $email
+     * @param string $subscriber
      *
      * @return void
      */
-    public function __construct($email)
+    public function __construct(Subscriber $subscriber)
     {
-        $this->email = $email;
+        $this->subscriber = $subscriber;
     }
 }
diff --git a/app/Events/SubscriberHasSubscribedEvent.php b/app/Events/SubscriberHasSubscribedEvent.php
new file mode 100644
index 00000000..db6fd5a0
--- /dev/null
+++ b/app/Events/SubscriberHasSubscribedEvent.php
@@ -0,0 +1,32 @@
+<?php
+
+/*
+ * This file is part of Cachet.
+ *
+ * (c) Alt Three Services Limited
+ *
+ * For the full copyright and license information, please view the LICENSE
+ * file that was distributed with this source code.
+ */
+
+namespace CachetHQ\Cachet\Events;
+
+use CachetHQ\Cachet\Models\Subscriber;
+
+class SubscriberHasSubscribedEvent
+{
+    /**
+     * The subscriber who has subscribed.
+     *
+     * @var \CachetHQ\Cachet\Models\Subscriber
+     */
+    public $subscriber;
+
+    /**
+     * Create a new subscriber has subscribed event instance.
+     */
+    public function __construct(Subscriber $subscriber)
+    {
+        $this->subscriber = $subscriber;
+    }
+}
diff --git a/app/Events/SubscriberHasUnsubscribedEvent.php b/app/Events/SubscriberHasUnsubscribedEvent.php
new file mode 100644
index 00000000..8c20a98d
--- /dev/null
+++ b/app/Events/SubscriberHasUnsubscribedEvent.php
@@ -0,0 +1,32 @@
+<?php
+
+/*
+ * This file is part of Cachet.
+ *
+ * (c) Alt Three Services Limited
+ *
+ * For the full copyright and license information, please view the LICENSE
+ * file that was distributed with this source code.
+ */
+
+namespace CachetHQ\Cachet\Events;
+
+use CachetHQ\Cachet\Models\Subscriber;
+
+class SubscriberHasUnsubscribedEvent
+{
+    /**
+     * The subscriber who has unsubscribed.
+     *
+     * @var \CachetHQ\Cachet\Models\Subscriber
+     */
+    public $subscriber;
+
+    /**
+     * Create a new subscriber has unsubscribed event instance.
+     */
+    public function __construct(Subscriber $subscriber)
+    {
+        $this->subscriber = $subscriber;
+    }
+}
diff --git a/app/Events/CustomerHasSubscribedEvent.php b/app/Events/SubscriberHasVerifiedEvent.php
similarity index 80%
rename from app/Events/CustomerHasSubscribedEvent.php
rename to app/Events/SubscriberHasVerifiedEvent.php
index 809f579b..e095ddb9 100644
--- a/app/Events/CustomerHasSubscribedEvent.php
+++ b/app/Events/SubscriberHasVerifiedEvent.php
@@ -13,17 +13,17 @@ namespace CachetHQ\Cachet\Events;
 
 use CachetHQ\Cachet\Models\Subscriber;
 
-class CustomerHasSubscribedEvent
+class SubscriberHasVerifiedEvent
 {
     /**
-     * The customer who has subscribed.
+     * The subscriber who has verified.
      *
      * @var \CachetHQ\Cachet\Models\Subscriber
      */
     public $subscriber;
 
     /**
-     * Create a new customer has subscribed event instance.
+     * Create a new subscriber has subscribed event instance.
      *
      * @return void
      */
diff --git a/app/Handlers/Commands/Subscriber/SubscribeSubscriberCommandHandler.php b/app/Handlers/Commands/Subscriber/SubscribeSubscriberCommandHandler.php
new file mode 100644
index 00000000..07ae6fae
--- /dev/null
+++ b/app/Handlers/Commands/Subscriber/SubscribeSubscriberCommandHandler.php
@@ -0,0 +1,43 @@
+<?php
+
+/*
+ * This file is part of Cachet.
+ *
+ * (c) Alt Three Services Limited
+ *
+ * For the full copyright and license information, please view the LICENSE
+ * file that was distributed with this source code.
+ */
+
+namespace CachetHQ\Cachet\Handlers\Commands\Subscriber;
+
+use CachetHQ\Cachet\Commands\Subscriber\SubscribeSubscriberCommand;
+use CachetHQ\Cachet\Commands\Subscriber\VerifySubscriberCommand;
+use CachetHQ\Cachet\Events\SubscriberHasSubscribedEvent;
+use CachetHQ\Cachet\Models\Subscriber;
+use Illuminate\Foundation\Bus\DispatchesJobs;
+
+class SubscribeSubscriberCommandHandler
+{
+    use DispatchesJobs;
+
+    /**
+     * Handle the subscribe subscriber command.
+     *
+     * @param \CachetHQ\Cachet\Commands\Subscriber\SubscribeSubscriberCommand $command
+     *
+     * @return \CachetHQ\Cachet\Models\Subscriber
+     */
+    public function handle(SubscribeSubscriberCommand $command)
+    {
+        $subscriber = Subscriber::create(['email' => $command->email]);
+
+        if ($command->verified) {
+            $this->dispatch(new VerifySubscriberCommand($subscriber));
+        } else {
+            event(new SubscriberHasSubscribedEvent($subscriber));
+        }
+
+        return $subscriber;
+    }
+}
diff --git a/app/Handlers/Commands/Subscriber/UnsubscribeSubscriberCommandHandler.php b/app/Handlers/Commands/Subscriber/UnsubscribeSubscriberCommandHandler.php
new file mode 100644
index 00000000..7552b820
--- /dev/null
+++ b/app/Handlers/Commands/Subscriber/UnsubscribeSubscriberCommandHandler.php
@@ -0,0 +1,35 @@
+<?php
+
+/*
+ * This file is part of Cachet.
+ *
+ * (c) Alt Three Services Limited
+ *
+ * For the full copyright and license information, please view the LICENSE
+ * file that was distributed with this source code.
+ */
+
+namespace CachetHQ\Cachet\Handlers\Commands\Subscriber;
+
+use CachetHQ\Cachet\Commands\Subscriber\UnsubscribeSubscriberCommand;
+use CachetHQ\Cachet\Events\SubscriberHasUnsubscribedEvent;
+use CachetHQ\Cachet\Models\Subscriber;
+
+class UnsubscribeSubscriberCommandHandler
+{
+    /**
+     * Handle the subscribe customer command.
+     *
+     * @param \CachetHQ\Cachet\Commands\Subscriber\UnsubscribeSubscriberCommand $command
+     *
+     * @return void
+     */
+    public function handle(UnsubscribeSubscriberCommand $command)
+    {
+        $subscriber = $command->subscriber;
+
+        event(new SubscriberHasUnsubscribedEvent($subscriber));
+
+        $subscriber->delete();
+    }
+}
diff --git a/app/Handlers/Commands/Subscriber/VerifySubscriberCommandHandler.php b/app/Handlers/Commands/Subscriber/VerifySubscriberCommandHandler.php
new file mode 100644
index 00000000..25f94e42
--- /dev/null
+++ b/app/Handlers/Commands/Subscriber/VerifySubscriberCommandHandler.php
@@ -0,0 +1,37 @@
+<?php
+
+/*
+ * This file is part of Cachet.
+ *
+ * (c) Alt Three Services Limited
+ *
+ * For the full copyright and license information, please view the LICENSE
+ * file that was distributed with this source code.
+ */
+
+namespace CachetHQ\Cachet\Handlers\Commands\Subscriber;
+
+use CachetHQ\Cachet\Commands\Subscriber\VerifySubscriberCommand;
+use CachetHQ\Cachet\Events\SubscriberHasVerifiedEvent;
+use CachetHQ\Cachet\Models\Subscriber;
+use Carbon\Carbon;
+
+class VerifySubscriberCommandHandler
+{
+    /**
+     * Handle the subscribe customer command.
+     *
+     * @param \CachetHQ\Cachet\Commands\Subscriber\VerifySubscriberCommand $command
+     *
+     * @return void
+     */
+    public function handle(VerifySubscriberCommand $command)
+    {
+        $subscriber = $command->subscriber;
+
+        $subscriber->verified_at = Carbon::now();
+        $subscriber->save();
+
+        event(new SubscriberHasVerifiedEvent($subscriber));
+    }
+}
diff --git a/app/Handlers/Commands/User/GenerateApiTokenCommandHandler.php b/app/Handlers/Commands/User/GenerateApiTokenCommandHandler.php
index fc169218..1751dc19 100644
--- a/app/Handlers/Commands/User/GenerateApiTokenCommandHandler.php
+++ b/app/Handlers/Commands/User/GenerateApiTokenCommandHandler.php
@@ -11,7 +11,7 @@
 
 namespace CachetHQ\Cachet\Handlers\Commands\User;
 
-use CachetHQ\Cachet\Commands\GenerateApiTokenCommand;
+use CachetHQ\Cachet\Commands\User\GenerateApiTokenCommand;
 use CachetHQ\Cachet\Models\User;
 
 class GenerateApiTokenCommandHandler
@@ -19,7 +19,7 @@ class GenerateApiTokenCommandHandler
     /**
      * Handle the generate api key command.
      *
-     * @param \CachetHQ\Cachet\Commands\GenerateApiTokenCommand $command
+     * @param \CachetHQ\Cachet\Commands\User\GenerateApiTokenCommand $command
      *
      * @return void
      */
diff --git a/app/Handlers/Events/SendSubscriberVerificationEmailHandler.php b/app/Handlers/Events/SendSubscriberVerificationEmailHandler.php
index 656344a9..1de26a31 100644
--- a/app/Handlers/Events/SendSubscriberVerificationEmailHandler.php
+++ b/app/Handlers/Events/SendSubscriberVerificationEmailHandler.php
@@ -11,7 +11,7 @@
 
 namespace CachetHQ\Cachet\Handlers\Events;
 
-use CachetHQ\Cachet\Events\CustomerHasSubscribedEvent;
+use CachetHQ\Cachet\Events\SubscriberHasSubscribedEvent;
 use Illuminate\Contracts\Mail\MailQueue;
 use Illuminate\Mail\Message;
 
@@ -43,7 +43,7 @@ class SendSubscriberVerificationEmailHandler
      *
      * @return void
      */
-    public function handle(CustomerHasSubscribedEvent $event)
+    public function handle(SubscriberHasSubscribedEvent $event)
     {
         $mail = [
             'email'    => $event->subscriber->email,
diff --git a/app/Http/Controllers/Api/SubscriberController.php b/app/Http/Controllers/Api/SubscriberController.php
index 6efa8163..eca4e985 100644
--- a/app/Http/Controllers/Api/SubscriberController.php
+++ b/app/Http/Controllers/Api/SubscriberController.php
@@ -11,15 +11,19 @@
 
 namespace CachetHQ\Cachet\Http\Controllers\Api;
 
-use CachetHQ\Cachet\Events\CustomerHasSubscribedEvent;
+use CachetHQ\Cachet\Commands\Subscriber\SubscribeSubscriberCommand;
+use CachetHQ\Cachet\Commands\Subscriber\UnsubscribeSubscriberCommand;
 use CachetHQ\Cachet\Models\Subscriber;
 use Exception;
 use GrahamCampbell\Binput\Facades\Binput;
+use Illuminate\Foundation\Bus\DispatchesJobs;
 use Illuminate\Http\Request;
 use Symfony\Component\HttpKernel\Exception\BadRequestHttpException;
 
 class SubscriberController extends AbstractApiController
 {
+    use DispatchesJobs;
+
     /**
      * Get all subscribers.
      *
@@ -41,19 +45,12 @@ class SubscriberController extends AbstractApiController
      */
     public function postSubscribers()
     {
-        $subscriberData = Binput::except('verify');
-
         try {
-            $subscriber = Subscriber::create($subscriberData);
+            $subscriber = $this->dispatch(new SubscribeSubscriberCommand(Binput::get('email'), Binput::get('verified', false)));
         } catch (Exception $e) {
             throw new BadRequestHttpException();
         }
 
-        // If we're auto-verifying the subscriber, don't bother with this event.
-        if (!(Binput::get('verify'))) {
-            event(new CustomerHasSubscribedEvent($subscriber));
-        }
-
         return $this->item($subscriber);
     }
 
@@ -66,7 +63,7 @@ class SubscriberController extends AbstractApiController
      */
     public function deleteSubscriber(Subscriber $subscriber)
     {
-        $subscriber->delete();
+        $this->dispatch(new UnsubscribeSubscriberCommand($subscriber));
 
         return $this->noContent();
     }
diff --git a/app/Http/Controllers/Dashboard/SubscriberController.php b/app/Http/Controllers/Dashboard/SubscriberController.php
index ad3e5cd0..50a8bb15 100644
--- a/app/Http/Controllers/Dashboard/SubscriberController.php
+++ b/app/Http/Controllers/Dashboard/SubscriberController.php
@@ -12,15 +12,19 @@
 namespace CachetHQ\Cachet\Http\Controllers\Dashboard;
 
 use AltThree\Validator\ValidationException;
-use CachetHQ\Cachet\Events\CustomerHasSubscribedEvent;
+use CachetHQ\Cachet\Commands\Subscriber\SubscribeSubscriberCommand;
+use CachetHQ\Cachet\Commands\Subscriber\UnsubscribeSubscriberCommand;
 use CachetHQ\Cachet\Models\Subscriber;
 use GrahamCampbell\Binput\Facades\Binput;
+use Illuminate\Foundation\Bus\DispatchesJobs;
 use Illuminate\Routing\Controller;
 use Illuminate\Support\Facades\Redirect;
 use Illuminate\Support\Facades\View;
 
 class SubscriberController extends Controller
 {
+    use DispatchesJobs;
+
     /**
      * Shows the subscribers view.
      *
@@ -56,7 +60,7 @@ class SubscriberController extends Controller
         $email = Binput::get('email');
 
         try {
-            $subscriber = Subscriber::create(['email' => $email]);
+            $this->dispatch(new SubscribeSubscriberCommand($email));
         } catch (ValidationException $e) {
             return Redirect::route('dashboard.subscribers.add')
                 ->withInput(Binput::all())
@@ -81,7 +85,7 @@ class SubscriberController extends Controller
      */
     public function deleteSubscriberAction(Subscriber $subscriber)
     {
-        $subscriber->delete();
+        $this->dispatch(new UnsubscribeSubscriberCommand($subscriber));
 
         return Redirect::route('dashboard.subscribers.index');
     }
diff --git a/app/Http/Controllers/SubscribeController.php b/app/Http/Controllers/SubscribeController.php
index 36e9dc29..ab29ef48 100644
--- a/app/Http/Controllers/SubscribeController.php
+++ b/app/Http/Controllers/SubscribeController.php
@@ -12,19 +12,24 @@
 namespace CachetHQ\Cachet\Http\Controllers;
 
 use AltThree\Validator\ValidationException;
-use CachetHQ\Cachet\Events\CustomerHasSubscribedEvent;
+use CachetHQ\Cachet\Commands\Subscriber\SubscribeSubscriberCommand;
+use CachetHQ\Cachet\Commands\Subscriber\UnsubscribeSubscriberCommand;
+use CachetHQ\Cachet\Commands\Subscriber\VerifySubscriberCommand;
 use CachetHQ\Cachet\Facades\Setting;
 use CachetHQ\Cachet\Models\Subscriber;
-use Carbon\Carbon;
 use GrahamCampbell\Binput\Facades\Binput;
 use GrahamCampbell\Markdown\Facades\Markdown;
+use Illuminate\Foundation\Bus\DispatchesJobs;
 use Illuminate\Routing\Controller;
 use Illuminate\Support\Facades\Redirect;
 use Illuminate\Support\Facades\View;
+use Symfony\Component\HttpKernel\Exception\BadRequestHttpException;
 use Symfony\Component\HttpKernel\Exception\NotFoundHttpException;
 
 class SubscribeController extends Controller
 {
+    use DispatchesJobs;
+
     /**
      * Show the subscribe by email page.
      *
@@ -45,7 +50,7 @@ class SubscribeController extends Controller
     public function postSubscribe()
     {
         try {
-            $subscriber = Subscriber::create(['email' => Binput::get('email')]);
+            $this->dispatch(new SubscribeSubscriberCommand(Binput::get('email')));
         } catch (ValidationException $e) {
             return Redirect::route('subscribe.subscribe')
                 ->withInput(Binput::all())
@@ -53,8 +58,6 @@ class SubscribeController extends Controller
                 ->withErrors($e->getMessageBag());
         }
 
-        event(new CustomerHasSubscribedEvent($subscriber));
-
         return Redirect::route('status-page')
             ->withSuccess(sprintf('<strong>%s</strong> %s', trans('dashboard.notifications.awesome'), trans('cachet.subscriber.email.subscribed')));
     }
@@ -75,11 +78,10 @@ class SubscribeController extends Controller
         $subscriber = Subscriber::where('verify_code', '=', $code)->first();
 
         if (!$subscriber || $subscriber->verified()) {
-            return Redirect::route('status-page');
+            throw new BadRequestHttpException();
         }
 
-        $subscriber->verified_at = Carbon::now();
-        $subscriber->save();
+        $this->dispatch(new VerifySubscriberCommand($subscriber));
 
         return Redirect::route('status-page')
             ->withSuccess(sprintf('<strong>%s</strong> %s', trans('dashboard.notifications.awesome'), trans('cachet.subscriber.email.verified')));
@@ -101,10 +103,10 @@ class SubscribeController extends Controller
         $subscriber = Subscriber::where('verify_code', '=', $code)->first();
 
         if (!$subscriber || !$subscriber->verified()) {
-            return Redirect::route('status-page');
+            throw new BadRequestHttpException();
         }
 
-        $subscriber->delete();
+        $this->dispatch(new UnsubscribeSubscriberCommand($subscriber));
 
         return Redirect::route('status-page')
             ->withSuccess(sprintf('<strong>%s</strong> %s', trans('dashboard.notifications.awesome'), trans('cachet.subscriber.email.unsuscribed')));
diff --git a/app/Providers/AppServiceProvider.php b/app/Providers/AppServiceProvider.php
index 8a5d804e..7a016273 100644
--- a/app/Providers/AppServiceProvider.php
+++ b/app/Providers/AppServiceProvider.php
@@ -25,7 +25,7 @@ class AppServiceProvider extends ServiceProvider
     public function boot(Dispatcher $dispatcher)
     {
         $dispatcher->mapUsing(function ($command) {
-            return Dispatcher::simpleMapping($command, 'CachetHQ\Cachet\Commands', 'CachetHQ\Cachet\Handlers\Commands');
+            return Dispatcher::simpleMapping($command, 'CachetHQ\Cachet', 'CachetHQ\Cachet\Handlers');
         });
 
         Str::macro('canonicalize', function ($url) {
diff --git a/app/Providers/EventServiceProvider.php b/app/Providers/EventServiceProvider.php
index 05914609..1f0e5cc6 100644
--- a/app/Providers/EventServiceProvider.php
+++ b/app/Providers/EventServiceProvider.php
@@ -21,7 +21,7 @@ class EventServiceProvider extends ServiceProvider
      * @var array
      */
     protected $listen = [
-        'CachetHQ\Cachet\Events\CustomerHasSubscribedEvent' => [
+        'CachetHQ\Cachet\Events\SubscriberHasSubscribedEvent' => [
             'CachetHQ\Cachet\Handlers\Events\SendSubscriberVerificationEmailHandler',
         ],
         'CachetHQ\Cachet\Events\IncidentHasReportedEvent' => [